Abercrombie & Fitch Strategy Analysis

Analysis Abercrombie & Fitch Strategy

Description and questions

Write about what the strategy A&F use to compete in the fashion industry?

From Three points:

  1. Business-level strategy: differentiation,  analysis its value chain, and how it build its competitive advantage.
  2. Corporate-level strategy: International market, and have several brand branches. Also acquisition
  3. What is wrong with the current strategy, give your recommendation.

Instruction: 

  1. Address all of the bullet points in the ‘Description and questions’ section below.
  2. MLA format, 4 pages, excluding references and exhibits.
  3. Write as an essay format, not just answer the questions.
  4. Cite your sources. 100% no plagiarism!
  5. At least 2 citations.
  6.  Due August 13, 11:59pm.

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