The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The
purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by
comparing two websites within the same product category. First, pick one of the product categories listed below, and
access the websites of two companies that sell the same type of product (go directly to each company’s website rather
than visiting Amazon-type websites that sell everything):
cameras or other technology,
After selecting two companies that offer the same type of product, write a three-page analysis that identifies the
characteristics of an effective website design by comparing the two companies based on each of the following:
What type of financial incentives are offered on each company’s website to encourage the consumer to
Do they offer greater convenience and/or added value incentives?
Compare the overall effectiveness with respect to influencing the target market to purchase.
Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-toconsumer
What other characteristics contribute to the effectiveness of the website’s design?
If you find ineffective characteristics on the two companies’ websites, describe how those issues could be improved to be
effective. Your response should be a minimum of three, double-spaced pages (not including the title page and references
page). References should include the two websites, the textbook, and one additional, credible source. All sources used
must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA
guidelines. Please provide plagiarism report.