Apply: Marketing Lemonade (Part 2)

Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.

Develop a minimum 350-word analysis that include the following:

Phoenix Lemonade Company

Examine any ethical or moral issues you may encounter while developing and utilizing sweepstakes and loyalty programs the various forms of sales promotion.

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