Assignment 2: Business Plan Breakdown 2—The Marketing Plan

Assignment 2: Business Plan Breakdown 2—The Marketing Plan

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon  your research and what you have learned in the program, generate a 4- to  5-page marketing plan for your chosen project. In your marketing plan,  you should address the following points:

  • Explain how the marketing plan targets the market segment.
  • Provide a positioning statement for your project.
  • Define the products and services you will offer.
  • Develop and detail a pricing strategy you will use.
  • Describe the promotion plan you will implement.
  • Identify the target locations with an assessment of their viability.

Submission Details:

  • By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
  • Please be  mindfu of the grading rubics, and my business is Sewing Shop and a Laundromat

This assignment is worth 100 points and will be graded according to the following rubric.

Assignment 3 Grading Criteria  Maximum Points    Explain how the marketing plan targets the market segment.  16    Provide a positioning statement for your venture.  16    Define the products or services to be offered.  12    Develop and detail a pricing strategy to be used.  16    Describe the promotion plan to be implemented.  16    Define locations that will become targets, with an assessment of their viability.  12    Write  in a clear, concise, and organized manner; demonstrate ethical  scholarship in accurate representation and attribution of sources;  display accurate spelling, grammar, and punctuation.  12    Total:  100

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