Assignment 2: Executive Summary of M3: Assignment 2

Assignment 2: Executive Summary of M3: Assignment 2

The ability to present one’s findings from an evaluation or research  study in a concise and persuasive manner is a requirement for any  successful manager.

In M3: Assignment 2, you evaluated the buying  process of an online consumer product or service from the marketer’s  point of view using the five stages of the buying decision process.

Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

  • Include a statement of the problem or the topic of M3: Assignment 2.
  • Concisely evaluate the findings from your research.
  • Recapitulate any main conclusions or recommendations.

Develop a 6–8-slide presentation, excluding the title and reference  slides, in PowerPoint format. Apply APA standards to citation of  sources.

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