Case Study Analysis


1. How is Amazon using its core competency in its diversification efforts? Amazon continues to spend billions on seemingly unrelated diversification efforts. Do you believe these efforts contribute to Amazon gaining and sustaining a competitive advantage? Why or Why not? 

2. Is AWS related to Amazon’s core business? Why or Why not? Some investors are pressuring Jeff Bezos to spin out AWS as a standalone company. Do you agree with this recommendations? Why or Why not? 

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