Country Market Report

Country Market Report

Project Guidelines

Each student will select a target country to research and present. My country is Senegal

Each student will select a product that is not currently available in the selected country . My selected company is UBER.

Research will be conducted before each individual phase below so that each student is fully educated on the target country.


Students will be completing a County Market Report where you will explore how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country. Write a minimum of two page paper on taking UBER to Senegal on the topics Below

  1. Political and Regulatory Environment Buyers and Competitors
  • -Buyer Behavior Local and Global Competitors
  • -Marketing Research

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