Discussion—Distribution Strategies

Discussion—Distribution Strategies

Today, companies must decide whether to sell their products directly  to their customers via the Internet or to use more traditional methods  of distribution.

Respond to the following:

  • Do you think the high-end designer apparel brands, such as Gucci,  Chanel, or Prada, sell their goods direct to consumers through the  Internet? Give reasons for your answer.
  • What, if any, practices of corporate social responsibility (CSR) do  they exhibit? Is there a factor of showing it in any online marketing  strategy?

By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words.

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