Discussion—Marketing Plans and Customer Satisfaction
Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:
- Discuss implementation activities that positively impacted customer satisfaction.
- Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.
By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words.