How can company X decrease their customer churn rate

Description
This is an ADVANCED APPLIED RESEARCH PROPOSAL.
This is a 3000 word research proposal with at least 15 references.

Company X is a business supply company that mainly sells point-of-sale systems and EFTPOS (Electronic funds transfer at point of sale) located in New Zealand. The company is currently facing increasing amount of customer churn rate due to fierce competition with mostly with their lower rates and aggressive marketing. You are to propose a solution that can decrease the customer churn rate of the company.

The way this research proposal should be made is attached here in this order. This is a complex research and I will require you to communicate with me during the making of the research proposal.

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