International Engineering Management (MANU 1398)
Due date 12th of August, approximately 3000 (-10% – +20%) words.
The size of the group is up to 4 students
Each student have to write clearly (by writing a name at the bottom of the paragraph),
which part of the assignment is done).
Caterpillar is world leader in production of heavy machinery. The caterpillar components are
made in more than a 100 manufacturing plants in the world. Only in US there are 51
manufacturing facility. The caterpillar manufacturing facilities are present in 12 European
countries. In Asia they are present India, China and Indonesia. In South America Caterpillar
production is located in Mexico and Brazil, in Africa Caterpillar has production line in South Africa.
The world headquarters of Caterpillar is located in Peoria Illinois. Most of R@D activity is also
based in Peoria.
In 2016 Caterpillar decided to start major reorganisation that have to include closing of many, by
some information more than 30 facilities in US to reduce cost of the production, and to open
some new facilities. Some of the analysis suggest opening of the new facilities in Kenya for
special Track Type Tractors, Track Type Loaders, and another one in Vietnam for Articulated
1) This Task provide an opportunity to better understand life history of some company
and be able to recognise the main milestones that bring success to the company.
(about 600 words)
Analyse and discuss the development and growth of the Caterpillar company
worldwide. Discuss organisation and major challenges that company faced during the
long history. Caterpillar is well known and world leading manufacturer of
machinery. A large amount of publications, analytical, research articles and reports
2) The task has to help with understanding of cultural specificities of some country.
What features are making some country unique, and how it is related to the doing
business with the country. (About 1000 words)
Analyse the situation in Vietnam in Kenya as the convenient locations for the new
facilities. The main part of analysis has to be related to the Cultural specificity of
these two countries. The Analysis also has to include genera geopolitical
characteristics of Malaysia and Nigeria. The preferred sources are Word Bank data,
IMF data, OUN data, OECD data and research articles
3) The task has to help students to develop the effective way of presenting the superiority
of one choice over another choice. Figures, Tables, Marking, Metrics are useful tools
for this task. (About 1000 words)
In task 3, students have to compare the important business factors, primarily the
factors related to the cultural differences between Kenya and Vietnam. Discuss the
importance of Cultural differences between Vietnam and Kenya and what is the risk
for the company due to cultural differences. The students are encouraged to find
effective ways for illustration of their comparative analysis.
4) This task is continuation of the task 3, and represent final conclusion (about 400
Make a final report to the Caterpillar board of directors, stating clearly which choice
between two countries will be more beneficial for Caterpillar. It will be good idea to
use some metrics or quantitative results.
Your report needs to be clearly written, well-structured and well presented. You
should acknowledge all sources used and provide references where appropriate.
References must be presented in approved standard form (e.g. Harvard) and the
reference list must be in accordance with text.