Intro To Advertising

1)What are the most important elements of a creative brief?

2)What is the difference between a strategy statement and a big idea?

3)What is a storyboard, and what is its role?

4)What are some of the ways an advertisers such as McDonald’s could use digital       media to enhance its IMC program? Explain.

Provide more than just short answers. Total submission should be 3 to 4 pages.

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