Making News And Working With Journalists

Option #1: Preparing for an On-Site Reporter Visit and News Feature

Business Week has decided to write a news feature about your company’s innovative approach to conserving energy and reducing greenhouse gases in its manufacturing plants. A reporter and a photographer will be visiting the company headquarters in 10 days.

What should you, as director of corporate communications, do to prepare for their visit? Include a summary paragraph and:

  • your internal preparations for your PR team, executive management, corporate experts on the issue, and facilities
  • advance information you will provide to the reporter
  • questions you will ask the reporter and photographer in advance
  • your anticipated follow-up

Your well-written paper should meet the following requirements:

  • Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
  • Your paper should be 2-3 pages long, not including the title and reference pages.
  • Format your paper in accordance with the CSU-Global Guide to Writing and APA.

Option #2: Preparing and Organizing a for a News Conference

You have been hired to organize a news conference for Target Corporation, which is announcing a major expansion into your state. Outline and describe the steps for organizing this news conference. The resulting plan should be the blueprint of the entire event, including:

  • site selection
  • use of visual aids
  • list of speakers
  • list of guests
  • list of media and reporters to invite
  • list of all technical needs, including arrangements for the conference to be streamed by webcast to reporters throughout the state

Your well-written paper should meet the following requirements:

  • Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
  • Your paper should be 2-3 pages long, not including the title and reference pages.
  • Format your paper in accordance with the CSU-Global Guide to Writing and APA.

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