Marketing Challenges in a New Economy

Marketing Challenges in a New Economy

Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

  • Explain how this concept is disrupting our traditional economy.
  • Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.

The paper

  • Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least three scholarly sources.
  • Must document all sources in APA style

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