Thirst Quenching Company plans to introduce a new soft drink and has asked you to conduct focus groups among heavy soft drink users.
For your initial post, address the following:
- Do you think a focus group is the appropriate data collection method to use in this scenario? Why or why not?
- Develop five focus group questions you would ask this audience of heavy soft drink users.
- What other data collection method would also be helpful in learning more about this new product? Why?