Module 03 Discussion – Conducting Focus Groups

Thirst Quenching Company plans to introduce a new soft drink and has asked you to conduct focus groups among heavy soft drink users.

For your initial post, address the following:

  1. Do you think a focus group is the appropriate data collection method to use in this scenario? Why or why not?
  2. Develop five focus group questions you would ask this audience of heavy soft drink users.
  3. What other data collection method would also be helpful in learning more about this new product? Why?

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