Price And Channel Strategy

Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price      and Place/Distribution:
    • Distribution       Strategies
    • Channels,       Mass, Selective, Exclusive
    • Positioning       within channels
    • Dynamic/Static       Pricing Strategies
    • Channel       tactics (Pricing)
    • Daily       pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

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