Product Idea and Search Engines/Electronic Marketing

Week 6 Discussion

Product Idea and Search Engines/Electronic Marketing

After reviewing the assigned reading materials, complete the following activities:

1. Develop a product service idea.

A. Describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.

Complete your main post no later than Friday of week 6.

Read and respond to at least 2 of your classmates’ posts. Below are additional suggestions on how to respond to your classmates’ discussions:

· Ask a probing question, substantiated with additional background information, evidence or research.

· Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.

· Offer and support an alternative perspective using readings from the classroom or from your own research.

· Validate an idea with your own experience and additional research.

· Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.

· Expand on your colleagues’ postings by providing additional insights or contrasting perspectives based on readings and evidence.

Reply to two class mates:

class mate 1:

1. Develop a product service idea.

The development requires many types of research before of the product or a service idea along with its usual process without any drawbacks or returning to the start from a middle way of the process, however, tends to have a scope of being the non-linear process in most of the cases. It starts with the market research, assessing the basics for the project required to start like funds, manpower, and other resources, and then it proceeds for the product development stage.

A. Describe the product/service including the benefits of using the product/service.

The product/service I have chosen is online product sell e-market. That is an open online platform providing customer services which include personalize or customize the products such as beds, kitchenware, furniture, decorative items etc., as per their needs and comfort. This online application is easy to access and decision making about their requirement other than visiting different stores and struggling with the different view and then realize that it would be suitable or not.

B. Discuss the potential customers for this product/service.

For this product/service potential customer are those who have specific concepts or ideas for having there personalized or customizing their home or workplace with a different theme. This allows customers a platform to use their ideas of making or decorating the product in their own way and the company ensures that their instructions are thoroughly followed to give the outcome they are looking for, they provide wide collection and varieties of option for improvement for customers for their product.

2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.

In the digital world now a day, every product or service which are conceived have there need to have their way to reach out wider and better and creative ways of marketing/selling the product and or service. Some recommendations can be:

i. Search Engines are the effective way to point customers to your product availability in the market so that the awareness is increased, and users will see our product at the top and before all other competitors. This is possible by using very effective keywords and building better responsive websites and listing on search engines like Bing, MSN, Yahoo, and Google.

ii. Social Media is another effective tool these days with more and more millennial and previous generations adopting them to connect with their friends and family. By directing or purchasing our ads here we might reach an audience with creative and lucrative marketing ads.

iii. Television is always and has always been effective and medium to promote the product or service cause in television you can run advertisements with video and audio that will explain your product or service offering better than the static photo

class mate 2:

1. A) when any business association chooses to dispatch a specific item or administration in the market, at that point they need to get to the economic situations with respect to the item and administrations. Assume a business association needs to dispatch brilliant wristwatches in the market, at that point they ought to need to think about the needs and needs of the clients with respect to the watches. It gives different advantages to the client they can interface their computerized watches with the cell phones. It encourages them to store their information in it.

b) The diverse potential clients to the smartwatches are mostly the business experts and the understudies also.

2. The business associations can showcase or publicize the smartwatches with the profiting the accompanying ways which are given underneath:-

· Social systems administration destinations:- The best and least demanding approach to publicize their smartwatches is with the assistance of the long range informal communication locales like the facebook, twitter et cetera. It gives different advantages to the business association. It is the least charges cost to the business association to promote their items. These days individuals are often utilizing these destinations in multi day, so we can state that it is the most ideal approach to showcase or promote their item and administrations. One of the impediments of utilizing this strategy is that it required regular schedule tutoring which is at times not oversaw legitimately.

· Reviews from the clients:- Taking surveys from the client is likewise the better approach to advertise the item or administrations. The upside of utilizing such technique is that it expands the offers of the item among the clients. This technique has the inconvenience also. Once in a while there is a danger of undesirable remark in regards to the item and administrations.

· Through email:- Another approach to publicize or advertise the item and administrations is through the email showcasing. The upside of utilizing this technique is that it expands the deals and builds the showcasing research with respect to the item (Sanders, 2011)

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