Product Mix/Promotional Strategies Presentation

The company that has to be used for this assignment is WeWork


In this assignment, you will research a brand’s product mix and promotional strategies and create a slide presentation about what you learn. As you research and build your presentation, be sure to address the following:

  • Give a brief overview of the brand and its primary products.
  • Describe the brand’s positioning and target market.
  • What promotional strategies does the brand use to reach its customers? Is it successful?
  • How has the brand’s product mix changed over the last 10 years? Identify products that were added, deleted or modified, and explain why.

Include at least five slides in your presentation. Your slides should be well designed and easy to understand. Avoid cramming slides full of text; include images where possible.

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