Promotion And The Product Life Cycle

Assignment Steps

Complete a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following:

  • Select      a product strategy.
  • Address      at least three areas of the product lifecycle (NPI, growth, maturity, and      decline).
  • Create      at least two different types of media methods for the product or service.      One method must be print and the other must be non-print, both of which      highlight your product or service. In your assignment, include 2-3      sentences about each media method (i.e., one paragraph of what you would      do, but not how to do it). For example, (this cannot be used in this      assignment), a non-print media method would be a Facebook campaign that      provides users with a reward for each review (positive or negative) about      the use/appearance/price/etc. of the product or service.
  • Determine      how you will measure the marketing activities (i.e., what metrics will be      used to determine success or failure).
  • Address      three elements of the following Product and Promotion List:
    • Integrated       marketing communication
    • Advertising       strategy/objectives
    • Push       and pull
    • Media       strategy
    • Advertising       execution
    • Direct       marketing
    • Public       relations/strategies
    • Positioning

The plan will be a continuation of the global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

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