Reflection And Discussion On Chapter Readings


Peter, J. P. & Donnelly, J. H. (2019).  A Preface to Marketing Management, 15th ed.  New York: McGraw-Hill Education.


In this final discussion forum, consider the following learning outcomes for this course:

Knowledge of marketing models, concepts, environments, and terminology (Chapter 2, 3).

Analytical skills which lead to effective strategic decision-making in solving marketing problems (chapter 1, 6, 9).

Knowledge of how to develop marketing objectives and strategies which are consistent with an organization’s broader goals (chapter 1, 9).

Ability to articulate clearly and communicate persuasively marketing objectives and strategies (chapter 7).

Understanding of the ethical responsibility associated with marketing decision making (chapter 5).

Communication, leadership, teamwork, and problem-solving skills (chapter 5, 6, 7, 8).

Now that the course is nearly finished, share the course activity (or activities) that best assisted you in successful achievement of these outcomes.  Conclude your posting with a synopsis of how your understanding of marketing has changed over the course of this class.

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