DESCRIPTION OF CAMPAIGN CLIENT
– A brief paragraph about the Client/Product, a description of what the
organization is, and how the organization brings a bundle of values to the target market. You may wish to include any obvious competitors, where the product/service/idea/experience can be purchased, and any other
relevant (albeit brief) remarks you wish to make about the overall campaign. Describe the Unique Selling Proposition and give some specific information here about the product and what it means to the consumer. Include a brief description of the target market, using any demographic, psychographic, geographic or behavioristic segmentation for reference.