Topic: Identifying Needs Through Marketing Research

Topic: Identifying Needs Through Marketing Research

Respond to your Discussion topic after you have completed your Reading and Learning Activity.

One of the most difficult parts of doing marketing research is creating good questionnaires or surveys. Review the information on questionnaire design. There are many free online survey software and questionnaire tools that are very easy to use. The most popular tool is SurveyMonkey®.

Steps:

(1) Using this free survey tool above, create a market research survey for Tony’s Pizza. Tony would like to serve his customers better. He would like to get a better idea of who his customers are, what they like or do not like about Tony’s Pizzeria.

(2) Keep the survey short, no more than ten questions.

(3) Respond in the Discussion concerning your experience using these tools. Paste the link to your survey in your Discussion response.

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