Unit III Scholarly Activity

Discussion Question 1

What is some information that should be found in big data databases? Why has big-data analytics become so popular with companies like Kraft Foods, United Airlines, and Ford Motor Company? How do you think that these companies will use big data in the future? Will big data put researchers out of business? Include your rationale.

Discussion Question 2

The projective testing area of qualitative research methodologies tends to be a bit controversial within the research community. There are numerous projective tests being used by researchers today; identify and explain one of them to your fellow classmates. Within your discussion, explain what this test is attempting to demonstrate. Do you believe this test is a good research method? Why, or why not?

Unit III Scholarly Activity

research how qualitative research is used in your field. Using this information, write an essay that describes how qualitative research tools can be used to aid in decision making within your field. Be sure your essay addresses the following questions/topics:

1. Describe specific qualitative methods and tools that could be used within your discipline to gather data. Include your rationale.

2. Evaluate their effectiveness with respect to certain areas within your discipline.

3. Include company or organizational examples within your essay, as relevant.

4. In your opinion, what is the future of qualitative research both within your discipline and in general?

Your APA-formatted response must be a minimum of three pages (not including the title page and the reference page) and must include an introduction, a thesis statement (concise summary of the main point of the paper), and a clear discussion of the questions/topics above. Your response must include a minimum of two credible references. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

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