Upper Division Business Essay

You will find four (4) sources for your final proposal: two (2) scholarly and two (2) non-scholarly sources. You will write a memorandum for each individual source—please summarize and analyze the source and then discuss how it will assist your proposal. You will submit these the final weeks of class to report your progress with your research. Please see schedule for due dates.

Please use APA or MLA citation practices for each source (in-text citation and the final Reference or Work Cited page). Use Times New Roman 12-point font and business block format. Use section headings: Summary, Analysis, and Moving Forward. Address the memorandum to me

After that –

 

Write a proposal for a specific discourse community. You can start a business; propose an event; propose the creation of an app or videogame; create a new product; or something else intended for your discourse community. Identify your reader (investors, leaders of the discourse community, other?) and work to persuade why this proposal will work well and how it will benefit your audience. You will examine the secondary Discourse (identity of the individual member) and discourse community to understand how to engage these consumers. Then discuss your proposal and how it will engage your target audience (members of the discourse community). Please provide a Title Page, the Body of the proposal (contains the different sections), and a References (APA format) or Works Cited (MLA format) page. Please place the page number centered at the bottom of each page. Please consult sample on Blackboard. Use business block format to write this proposal document.

A Discourse, according to James Paul Gee, is an identity we learn through enculturation and perform through language, thinking, and action. A discourse community, according to John Swales, shares common goals; ways to participate and exchange information; genres; specialized vocabulary; and master members and novitiates.

Please select a discourse community that interests you. Introduce it in your opening paragraph; you will also introduce your proposal and purpose, too. Then examine the secondary Discourse, which focuses on the individual identity (use a heading titled Discourse of the Individual). Write several paragraphs discussing this individual identity. Then write another heading titled Discourse Community; this section will use multiple paragraphs to discuss the larger discourse community.

Please analyze how the secondary Discourse operates and causes problems and provides benefits (for example, does it favor a certain kind of person? How does it keep non-members out?). Do the same for the discourse community section: how does it operate and cause problems and provide benefits?

Then state your proposal (with the heading titled Proposal). Write your proposal and discuss how you will implement it and why it will work well (multiple paragraphs). Acknowledge counterarguments readers might suggest or potential problems and how you will respond to these arguments or work with these problems.

Incorporate your research throughout your paper (use research to support each section). Find sources to support your discussion of the Discourse section, Discourse Community section, and the Proposal section; the sources do not need to speak explicitly about each section; they can provide support by speaking to the theme or topic of the section. How do your sources represent your discourse community? Why? How have other organizations or people discussed these ideas or implemented your proposal plans (if applicable)? How do your sources discuss this topic/proposal?

The proposal requires you to use at least four outside sources (you can use more). Use two scholarly journal articles from the Pfau library databases (EBSCOHost, JSTOR, Elsevier, Project Muse, Science Direct, other databases), and find two more non-scholarly sources (ProQuest, EBSCOHost, news articles, U.S. Census Data, etc.). Use these sources to support your proposal and ideas; do not let these sources overrun your thinking or writing.

Please use APA or MLA citation practices to write in-text citations and cite your sources at the end (Works Cited or References page), and DO NOT PLAGIARIZE! Plagiarism is using the ideas or content of others without acknowledging the original source/author. We will discuss citation practices in class, and the OWL Purdue website (http://owl.purdue.english.edu/owl) is an excellent source for citing your sources in MLA or APA citation practices

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