WEEK 4 DISCUSSION TOPIC: The FTC and Product Advertising
The FTC and Product Advertising
The power of advertising is in its persuasive influence, and this influence can take several different forms. Using your textbook or Internet, identify two (2) examples of persuasive advertising that might have gone (or did go) too far with their messages. Next, argue why you believe these messages crossed the line between effective persuasion, and unfair and deceptive trade practices listed within Section 13-2: Advertising as a Contract Basis for Product Liability of your textbook. Provide support for your response.