Discussion; 75-150 words
What is Marketing?
- “What is marketing”? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world.
- Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else?
- Share your point of view about the meaning and role of marketing and customer relationship management.
- To explain, try to think of examples of companies you have relationships with — dry cleaners, a candy bar company, insurance company, or restaurant chain? Why do you keep going back (or why not)?